Virtual Prototyping

Virtual Prototyping

Long gone are the days when we could believe our eyes. Today we see films, pictures and even YouTube clips that have been digitally altered to create scenes that are fictitious or just plain fanciful.

Virtual prototyping

It will be no surprise then that we can use this technology in product development. We can use our 3D designs and place them in pictures, render them and leave the viewer asking what is real and what is not?

A virtual product is a powerful marketing tool

The power of this is clear, one can create the impression of a product yet actually have nothing more than data. For anyone involved in marketing this is a dream come true. The ability to accrue market feedback through virtual product placement or to create promotional material without having to wait for physical product is a valuable tool.Plunkett Associates Virtual Prototyping

Yet it is important not to underestimate the work that must go into preparing such images; the more detail that is included, the more realistic the image. This is where Plunkett Associates can help.

Whilst this uses the source data from the CAD modelling, we seldom model all the features that rendering will require.

High levels of detail achievable


Plunkett Associates Virtual PrototypingDisplays will need to display images; buttons will need symbols; wiring or cable looms will need to be present; connectors/bolts/nuts will all be required.

That said there are many levels that this can be taken to, not everyone needs a Rembrandt to achieve their goals! It may be that rendering the CAD model in isolation from the surroundings is sufficient to communicate the concept. Whatever your need, we are here to accomodate your project requirements.

Plunkett Associates virtual prototypingAn example of this would be the use of different textures in a design. As a solid model, the surfaces would look uniform and bland. Applying texture and correctly lighting the part can bring the true design to life. This can then be used to compare different options or finishes both in engineering and marketing arenas.

Bringing designs to life

As is often the case, the number of options and sophistication needed varies substantially case by case. The best suggestion is to contact us and we can discuss the options, the timescales and how we can help you proceed with your project.

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  • Plunkett Associates worked on the design and production of titanium frames for an artificial heart valve where precision and consistency was paramount. Communications were efficient and productive with concepts readily incorporated into the final design, and suggestions for improvements all highly appropriate. The quality of the end product was ideal and I have no doubt that I will use the advice and expertise of Plunkett Associates again.
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    Jon Todd, Design Manager, PHS Group
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    Nick Skaer, CEO, Orthox Ltd
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    Nick Skaer, CEO, Orthox Ltd
  • Interestingly, people who look at it in its own right with little knowledge of what it does, just like it! It’s tactile and it looks good…
    Tim Collings, Operations Director, Troika Systems Ltd
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    James Clark, Group Commercial Director, The Airdri Group
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    Simon Leggett, Director, Olivewood Technology
  • Kirintec were thrilled with Plunketts. They made a complex process simple and we were just amazed at the lead times achieved. Plus, every single deadline was met without any drama.
    Penny While, Marketing Director, Kirintec
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    David Harden, Director, Enica Ltd
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    Simon Ryder, Artist
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    Naim Audio
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    Mark Williams, Research and Development Director, Johnson Safety Products
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    Carolina Ballon-Forrester, Director, Kittyrama Ltd
  • “We use Plunkett Associates because we want someone we can trust, that knows what they’re talking about, has all the contacts, will provide reliable advice and feedback and will get the right result for us.”
    Jim Copestick. Design Manager, Thorlux Lighting
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    Andrew Peters, JMDA Ltd
  • “We were really surprised at how quickly they turned round such a high quality prototype and the parts certainly proved their worth. They were of high enough quality to provide a fantastic visual representation and to undergo rigorous testing."
    Stuart Wilson, Design Director, TRT Lighting
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    Sam Pearce, Jelly Products Ltd
  • Plunkett associates always find a solution. Whatever we need to prototype, they have a great grasp on the technologies available, costs and lead-times so we get the right solution tailored to the project needs. Have always delivered and never let us down.
    Naim Audio

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